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Health, beauty, potency… - How do we make a decision which supplement to choose?

Health, beauty, potency… - How do we make a decision which supplement to choose?

Publish date: 2013-02-21

Over-the-counter products (OTC), the medicines, which can be bought without the need to have a prescription, constitute a substantial share of the pharmaceutical market. In the moment we enter the pharmacy, the battle between the drugs’ producers to target us as their clients commences. What are the factors deciding which OTC to choose?

Tags: medicine , pharma , europe , romania

The in-depth analysis of this relevant subject was done in the research conducted in Romania in 2010 on a varied group of customers and pharmacists. According to the study, dietary supplements are taken principally in the specific circumstances, to strengthen the organism, when it can be weakened by different factors. Specifically, the OTCs are used in winter and early spring, during stressful parts of the year (such as examination period or exhausting work) as well as they are taken by woman during and after a childbirth and after a strict diet.

Having accomplished the examination, it turned out that there are several aspects affecting the consumers' choice. Firstly, the composition of a drug is the most important. Although the dosage is also vital, the consumers do not take it into consideration during the actual purchase. Subsequently, the advice of the physician is decisive. Doctors influence our decisions significantly since we place our trust in them. On the third position, the effect of the product on our friends or family is the key factor of which OTC to choose. Finally, the recommendation of a pharmacist comes to play. In a lot of cases, we merely know what our needs or symptoms are and, if we do not have preferences towards a specific brand, the opinion of a pharmacist is crucial in our choice. What is interesting, when the price of the OTC product was taken into account, it turned out to be more important than the pharmacists' recommendation and the positive examples of a family and friends, but less vital than the first two facets.

Romania, the country in which the research was performed, is estimated to be a leader in the Central European region of the OTCs market. In 2013 the entire CE market of these products is to exceed €5bn. The reasons which decide on the attractiveness of the Romanian market are, inter alia, the lowest per capita spending on the OTCs, stricter control of Rx (prescription drugs) distribution or difficulties in the access to doctors.

 

 

Sources:

Monica Elena Talabă, and Andreia - Gabriela Andrei. "Facets of Pharmacists Recommendation on Over-the-counter Market in Romania." Studies and Scientific Researches - Economic Edition 15 (2010): 493+. Web.

http://www.pharmapoland.com/wp_1175/OTC-market-in-Central-Europe-to-exceed---8364-5bn-in-2013---October-2012.shtml

 

 

by Jakub Chrustowicz

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